Gloucestershire will compete under the name Bristol in the T20 Blast from next season as part of an effort to attract new audiences and address falling revenue.
The rebrand will apply to the team’s participation in the T20 competition. The supplied announcement does not indicate that Gloucestershire will change its name across other formats or competitions.
The move is intended to broaden the team’s appeal by placing greater emphasis on Bristol, while responding to financial pressure linked to declining revenue. No further details about the branding, the reasons for the revenue fall or the wider impact of the change have been provided.
