Antonia Okonma Shittu has built a wig business after losing her hair during treatment for multiple sclerosis, turning a personal health experience into a venture aimed at helping other women feel their best.
Shittu’s business was launched following what is described as a shock diagnosis of MS. Hair loss linked to her treatment prompted her to create wigs, providing a response to an experience that had directly affected her own appearance and wellbeing.
Her wigs have since been worn by Naomi Campbell and Serena Williams, according to the supplied material. The association with the two high-profile figures marks a significant development for the business as it grows beyond Shittu’s original experience.
Shittu now wants her work to support other women who may be dealing with hair loss or changes to their appearance. Her stated aim is to help them feel confident and at their best through the wigs she creates.
The available information does not provide further details about the company’s name, launch date, location, treatment or the circumstances in which the wigs were worn by Campbell and Williams.