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Jaguar unveils new electric car two years after controversial relaunch

Jaguar has unveiled a new electric car, two years after the brand’s relaunch prompted widespread controversy and ridicule over its so-called “woke” image.

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Canary Wharf representing banking, investment and corporate news.
Canary Wharf, London. BritainPost Editorial

Jaguar has unveiled a new electric car, marking the latest stage in the brand’s revival two years after its relaunch triggered significant controversy.

The relaunch was met with ridicule from critics who characterised Jaguar’s new direction as “woke”. That reaction placed the brand’s next vehicle under close scrutiny as it sought to move beyond the controversy and demonstrate its plans through a production car.

The newly unveiled model is electric, although no further technical details, pricing, launch date or information about its availability are provided in the supplied material.

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The unveiling represents Jaguar’s move from a disputed rebranding exercise to a tangible new vehicle. Further details about the car and the company’s plans for it have not been given.

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