Average attendances in the Women’s Super League rose by 192% in the season after England’s Lionesses won Euro 2022, marking a major increase in interest in the women’s game. However, the attendance boom has since stalled.
The figures point to a challenge for women’s football as it seeks to build on the momentum created by England’s European Championship success. While the post-tournament surge brought substantially larger crowds to WSL matches, that growth has not continued at the same pace.
The situation has prompted debate about the balance between attracting families to matches and maintaining the support of loyal fans. Both groups form part of the audience for women’s football, but the attendance figures indicate that converting a major rise in interest into sustained growth remains difficult.
The WSL’s immediate challenge is therefore not simply to recreate the boost generated by Euro 2022, but to establish a lasting attendance base. The available figures show that the initial surge has levelled off, although they do not provide further details about the reasons for the change or the next steps being considered.
