An advertising regulator has banned adverts promoting AI applications that sexualise or objectify women, saying it has a zero-tolerance approach to this type of marketing.
The regulator’s action concerns advertising for AI tools whose promotion was judged to encourage the sexualisation or objectification of women. The supplied information does not identify the applications involved or provide details of the specific adverts.
The decision highlights scrutiny of how artificial intelligence products are presented to the public, particularly where advertising may portray women in a sexualised or demeaning way. The regulator said adverts promoting such uses of AI would not be accepted.
No further details about the ruling, including the date of the decision or any response from the companies behind the applications, were provided. The regulator’s stated position is that future advertising of AI tools promoting the objectification of women will face zero tolerance.
